“The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it’s an ad.” – Howard Luck Gossage
I do not believe in media advertisers for few insightful reasons.
I think they do a good job, but they don’t mostly know when to stop. Most of the time such scenarios have been taken care of by the “Do Not Disturb” act.
You will rarely find people with a science background in advertising. Before you jump onto the why factor of advertisement, I think the motive is more primary and nothing at all to do with capability, as you might have imagined. The two fields are not related to each other in the system.
Science, as a concept, relies on the real world. Its basis is that value can only be created by ‘creating’ something. Actually building it on some ground. Something that requires raw materials, labor, operations, etc.
Advertising, on the other hand, relies on perceived value. Its premise is that value can be created by simply altering perception. You can actually create something out of nothing.
And this something out of nothing turns out to be disastrous and harmful at times.
“The difference between the almost right word and the right word is the difference between the lightning bug and the lightning.” – Mark Twain
